Marks & Spencer are a staple of British heritage. Producing both style and substance, it’s no wonder this high street favourite has finally become this year’s official sponsor of London Fashion Week.
For some, the match makes no sense. Should a high street chain muscle in on the affairs of runway fashion? Put simply – yes! Because this isn’t just another shop on the high street, this is M&S.
Whilst this may all sound slightly pretentious, this polarised view depicts the relationship between innovation and consumerism. We look upon LFW to guide us, to inspire us and to open our mind to a stylish world of experimentation. We then look to the high street to collate these ideas and translate the trends to suit our budget. It always seems as if our great British high street simply plays catch up to the runways.
In turn, you may wonder why a high street store is the main sponsor of LFW, well here’s why:
M&S first began retailing clothes in 1928, where as LFW officially began in 1984. Give them credit guys, they’ve been in the game much longer than us! They’ve been providing high fashion affordable luxury for years, transcending age and style to offer something to suit everyone.
Their post LFW show in Manchester highlighted the forward thinking nature of this brand, who understand clothing like no one else.
Thanks to the lovely Hannah Louise I had the chance to see their upcoming collection and a short film on the runway looks that inspired their in house team. There were so many looks I loved, including some gorgeous day dresses that you can see in the video above. Awkwardly sat alone in a sea of bloggers sipping pea smoothie, my full focus was on the elegant clothing that not only met trend ideals, it also had the signature M&S feel to it.
Here’s a few of my favourite looks from the show. I surprised myself by picking the jumpsuit, but I love navy and the cut on the arms is perfect! There’s a couple of real investment pieces that will stand the test of time. That’s the one thing that stands M&S apart from other contenders on the high street. They’re not creating disposable fashion, their clothes are built to last – heck even their tights don’t ladder after toppling over Northern Quarter cobbles, believe me!
I really enjoyed the event and I definitely have my eye on a few key pieces. Of course seeing them adorning models is a little different to your own self, so I’m eagerly awaiting my chance to strut around the changing rooms.