Be the Beyonce of blogging

Listen here, I keep seeing tweets along the lines of: ‘Once someone reaches 10K followers they never interact. Calm down, you’re not Beyonce‘. At first I laughed, because nobody likes a social media snob.

BUT THEN I realised how terribly slanderous this was against Queen B.

If anything, we should all aspire to be the ‘Beyonce of blogging’ and here’s why.

Sit down, be humble

This was the first thing that made me question the tweet. Beyonce certainly doesn’t ignore people. She’s selective with the people she spends time with, but only because she’s a busy woman.

Engagement comes down to quality not quantity when you reach a certain level of exposure. You’ll rarely see B tweeting her fans or signing autographs in the street, but you’ll hear amazing stories of her working with the Make-A-Wish foundation and giving select fans an experience to remember.

Humility is often lost online. Never forget where you came from and try to remember to give back to your audience. Whilst the incoming notifications can be overwhelming, it’s important to recognise that your audience is the reason you’re able to succeed online.

Lose with grace

Imma let you finish reading this blog post, but Beyonce had the greatest video of all time.

Ok, so bloggers don’t have Kanye fighting their corner when the Blogger’s Blog Awards roll around, but that doesn’t stop some of us taking a nomination snub to heart. I personally love award season, but I often see so many bloggers get the hump because they haven’t been shortlisted.

If you’ve caught yourself saying something along the lines of ‘it’s not a real awards ceremony anyway’, I think you need to take a moment and ask yourself why you’re getting all mixed in your feelings to begin with.

Someone else’s success does not diminish your own. You can be perfectly comfortable celebrating another blogger without comparing.

Learn to say no

When I used to work in influencer marketing, I was always amazed at what you could get someone to do for the right price. Now, that sounds a little rude but please stay with me for this point.

It’s a bit cringe when you see Love Island contestants saying yes to everything, isn’t it? Slimming teas, Poundland appearances and dodgy club nights in Preston – it’s all a bit inauthentic. Despite how quick we are to judge reality stars, when the money is on the table for bloggers it can be hard to say no.

Whilst I understand bills need to be paid, I truly wish bloggers knew their worth a little more.

Is it worth risking your spam score over a dodgy bingo link? Are your followers going to be confused when suddenly your fashion posts are interrupted by a random cat food review? Beyonce’s power lies in her ability to turn down deals that don’t match her own ethos. Can you say you’d do the same?

Go hard or go home

Have you ever watched the Life Is But a Dream documentary? It shows that Beyonce is one of (if not THE) hardest working musicians in the industry. Wouldn’t it be amazing to have that similar status in the blogging world?

One thing I love about social media at the moment is how many people I see shouting out bloggers for really upping their game. The hard work really is worth it when you see this happening. Your efforts won’t go unnoticed if you take a few extra days to write up a post or edit photos.

Beyonce is a well-known perfectionist. How different would your blog be if you only posted the articles you knew for sure were your best work?

I’ve been struggling with this myself lately because I want to review products, but also share in-depth personal post at the same time. It’s a juxtaposition. Short reviews next to (hopefully) thought-provoking content looks a little bizarre. I guess it’s all about finding a balance.

Pick your battles

When LIV came out saying she had an affair with Jay-Z back in 2014, Beyonce didn’t instantly fire back publicly. It wasn’t until 2016 that B told the Lemonade story, putting the focus on her own experience instead of making LIV the star of the show. She took her time and waited until responding would benefit her, rather than LIV.

We can all learn a thing or two by the way Beyonce handles drama. I’ve only ever had cross words with a fellow blogger once and honestly, whilst I stand by my point, there just wasn’t any need for me to run my mouth. Sometimes things are better left unsaid.

Paying attention to the negative often fuels the fire. There’s a reason you’ll see the same people getting into fights on Twitter all the time and that’s because negativity fuels further bad vibes. If you pander to the trolls and the click bait, you’ll become a magnet for it.

There’s nothing wrong with being opinionated, but before you sound off ask yourself what you’re going to achieve by doing so. Silence is often the best response, like when Keri Hilson dissed Yonce. Remember that? Probably not because Beyonce didn’t respond leaving the whole fisaco to lose hype and fade away.


So perhaps Beyonce’s success can’t be weaponised for a subtweet and in fact, we should all be following Queen B’s lead. Calm down guys, you’re not Beyonce… yet!

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  1. October 16, 2017 / 4:38 pm

    I wrote about this same topic as well….I like to make my blog work on one hand but not at the cost of why I started writing it in the first place. I have one company I work for in exchange for their products. I like to think that is okay and doesn’t compromise my blog. I’m still up in the air on where I want to go with this….

  2. October 16, 2017 / 5:00 pm

    Sometimes I think I live in my own bubble and miss everything. I think everyone needs to be the Beyonce of Blogging for sure though, she definitely has some good ways to learn from.

  3. October 16, 2017 / 8:45 pm

    I love how much you know about Beyonce! Hahaha! Really great advice though, especially about learning to say no, which can be hard sometimes 🙂

  4. October 16, 2017 / 8:53 pm

    Really good advice. I try to keep to areas we like on my blog which is quite varied but I also say no to companies when their project is not appropriate.

  5. October 16, 2017 / 8:55 pm

    Oh I love this, what a great motto to have too! Beyoncé is the queen of pretty much everything, we could all take a leaf out of her book!

  6. October 17, 2017 / 12:13 am

    As always you have hit the right note. I agree while you can be selective with the people that you interact with at the same time you need to be humble and remember that it is your fans who put you there in the first place. And you are right in saying that you need to be authentic x

  7. October 17, 2017 / 6:50 am

    I looove the quirky ways you have sued beyonce’s quotes and sayings to apply to blogging. I totally agree and you totally have nailed every single pointers. I need to do more No’s instead of saying yes to everything and taking myself for granted.

  8. October 17, 2017 / 9:53 am

    I think we should all aspire to be Beyonce because she is incredible and as you said it’s not a negative to be associated x

  9. October 17, 2017 / 1:19 pm

    this article was so witty, funny and still felt real, I absolutely loved it 🙂
    incredible way of writing!

  10. October 17, 2017 / 6:15 pm

    What a lovely post. I enjoyed your comparison and how important it is to create sincerity online. I can tell you which comments left on my site are sincere and which are not. Approaching blogging as a collective has always been my direction. You cannot do it alone, unless you hire a team of people who will manage your image. This has given me food for thought.

    • Jess - Actual Philocalist
      October 19, 2017 / 4:45 pm

      I’m not 100% sure I understand the ‘You cannot do it alone, unless you hire a team of people who will manage your image.’ reference?

      I personally think you can do it alone and most bloggers handle most of their work themselves. Isn’t that the beauty of blogging?
      Thinking Will Smith gif

  11. October 17, 2017 / 10:05 pm

    Haha! I love this so much! 🙂 Staying humble and authentic is so important and I definitely don’t believe we have to sell out, in order to find success. xx

  12. October 17, 2017 / 11:23 pm

    Not a beyonce fan in the slightest but these are some fab tips, great post!

  13. October 18, 2017 / 10:44 am

    A great read with valid points bloggers should no their worth, focus on quality and deffo somethings are better left unsaid :)x

  14. October 18, 2017 / 11:28 pm

    Great tips and using the Beyonce reference is ingenious. Great post!

  15. October 19, 2017 / 3:55 am

    I loved reading this! We can all stand to be a bit more Beyonce!

  16. francesca
    October 19, 2017 / 11:03 am

    bloggers knowing their worth is a big one for me!! Its hard to get the right balance and there are countless companies and PRs that make you feel worthless!!

    • Jess - Actual Philocalist
      October 19, 2017 / 4:38 pm

      Fran you are absolutely NOT worthless. I’m so shocked that someone can make you feel that way about your blog. It’s one of my favs. Unfortunately PRs aren’t always looking for quality and often just need extra coverage/backlinks wherever they can get it. Hence why they sometimes palm you off for someone who will work for free. It’s grim, but I promise it happens to all of us and in no way does it reflect on the quality of your blog.

  17. October 19, 2017 / 2:17 pm

    LOVE this post! Staying humble and making sure our work/writing remains authentic and true to us is the most important point I think. x

  18. October 20, 2017 / 6:52 pm

    Love this post! Bloggers definitely need to know their worth! Guilty of that myself!

  19. November 8, 2017 / 2:04 pm

    I completely agree with not working on things that don’t really match you and your blog. I’ve replied to proposals explaining that the product, service or campaign didn’t match with my branding and the companies are always thankful for honesty. They don’t like misplacing their content as it doesn’t serve them well either. I also think it is important to be kind and support other people in their works. Strong people lift one another up, not tear each other down.

  20. November 8, 2017 / 8:24 pm

    Wonderful post – I love the inspiration. To the point where I would love you to do this using other stars for inspiration… And yes, “learn to say no” – it’s easy, in the beginning to say “yes” just in case the opportunity never comes your way again, or to develop a relationship… but you may very well spend more time than you are credited for in the end. Goes with “pick your battles” too…

  21. November 8, 2017 / 9:05 pm

    It’s very interesting how you’ve made the connection between her and you…and maybe us. I think it’s very important to be true to yourself and stand up for what you believe in; no matter in which field and on which level – not matter whether in the music industry or in the blogger community! Right on, girl, right on!

  22. November 8, 2017 / 9:59 pm

    I love this post! You are so right, I think we all fall down the route of taking on too much or veering from the path we originally intended and it’s a lesson we have to learn. I love this advice!

  23. November 9, 2017 / 12:16 am

    This is on point! I love you used the QUEEN B reference. I literally laughed out loud when I read about fashion posts interrupted by a random cat food review. That’s a good point. I agree that we should stick to our niche.

  24. November 9, 2017 / 3:30 am

    I’ve often wondered too about the things bloggers are willing to do for so very little. They may write and market a blog post about the latest movie in exchange for $15 in free tickets. Certainly, I understand needing to earn an income, and it isn’t a judgement, but it’s something that’s definitely made me stop and say “hummm .. ” x

  25. Misty Nelson
    November 9, 2017 / 5:02 pm

    I believe that it is so important to remain humble and make your posts relatable to your audience! This is such a great read!

  26. November 9, 2017 / 5:31 pm

    I wish I could be the beyoncé of my life 😀 I love her, she’s so carismatic! And you are right about everything about the bloggers’ challenges

  27. Hayden
    November 9, 2017 / 5:36 pm

    Such a creative post and so true! I think when you reach a certain level of exposure, engagement is still extremely important to keep your fans coming back for more!

  28. November 9, 2017 / 10:24 pm

    Saying Yes is always my biggest weakness, I should learn myself to say No! Anyway, It’s great to let the star like Beyonce inspires us expecially the positivities they share.

  29. November 9, 2017 / 10:34 pm

    “Go hard or go home”. This is how I roll! Ha! I certainly haven’t reached the “Beyonce” kind of status by any stretch of the imagination but I agree 100% that it’s the way to go. Beyonce is a great role model IMHO when it comes to work ethic.

  30. November 10, 2017 / 7:06 am

    Recently I was told I am a snob cause I turned down a blogging assignment which didn’t fit my blog. So yes I know how to say no. Great post!

  31. November 10, 2017 / 12:54 pm

    This tweet is plain wrong on so many levels, but let’s just get into one. When somebody has more than 15 million followers like her, and get’s thousand of replies it’s physically impossible to reach out to each and every one of them. Also these huge celebrities are rarely handling their own accounts, they hire someone to do that for them. But let’s get back to Beyonce, she is one of the most iconic stars in the music industry these days, coming out with groundbreaking music year by year, working her a.. off because she is truly a maximalist, and at the same time raising 3 kids. So if something has to be said to Beyonce it’s a “Wow…Congratulations, you are amazing”

  32. Via Bella
    November 11, 2017 / 12:34 am

    Wow. I loved reading this because someone did email asking for me to link to their review site recently and it’s hard to say no but at the same time, I want my article to be mine alone. So I am glad I read this because now I may turn them down to be more genuine. I struggle with the same things too. You aren’t alone.

  33. Elizabeth O
    November 14, 2017 / 7:46 pm

    I have to say that a lot of what you said has me laughing out loud. People take themselves too seriously, IMHO.
    Enjoy the process and leave the rest. I’m trying to cut back on my online activity so I can focus on what truly matters… the people in front of my face; family and friends !

  34. February 14, 2018 / 12:56 pm

    I discovered your blog by scrolling down on Facebook and your post on FBL bloggers caught my eye. I needed to read this. Thank you!!