The new Philocalist

Well, well, well. Philocalist is looking a bit flipping different today isn’t it?

On the Spring equinox I decided to do some tinkering. Philocalist was looking a little tired and the site was still rocking the same £10 Etsy layout I’d installed at the very beginning. The content has come a long way, so the site was long over due a refresh.

It’s only right that I give you guys some sort of mission statement to go with such a change, so if you’re interested here we go…

The new Philocalist

Just to give you some context on these changes, I’ve been having plenty of weird thoughts about blogging. These are mainly centered around – Should I carry on? Is it worth it? Do the cons outweigh the pros? Do people even care?

When my blog got stolen at Christmas, I suddenly realised how much time and effort I’d put in over the years. It wasn’t something I wanted to let go of easily. So I picked myself back up and carried on blogging… only to be hit with a wall of abusive death threats after posting about palm reading. It was two dramatic experiences within a short time frame and I admittedly lost a lot of heart.

Adding to this, I started to focus on the aspect of blogging that I didn’t like. Being on camera felt awful. I started to absolutely dread collaborations and photoshoots.

So I’m going to be very bold now and tell you my intentions because there’s a lot to be said about speaking things into existence. I want things to change. I want to enjoy blogging again and I really want to transform this blog around.

Building my platform
I’ve really honed my voice and it’s been great receiving comments from people who can relate to my posts. What I want from the blog now is for more people to resonate with what I’m saying. It’s a work in progress – things need to be much more shareable than they are now and the only place I really shout about my posts is Twitter. So guess here’s the natural time I ask you to share the blog with your friends!

Consistency is key
I’ve been posting about 4 – 5 times a month and I’ve seen a great improvement, but things could be better. No promises – but I’m aiming towards publishing on specific days so that you guys know when content is about to drop. At the moment it’s looking like Tuesdays & Thursday. Let’s see how it goes. If you’re worried about missing out you can join the mailing list.

Bye bye beauty, hello self care
My beauty posts were a bit of a joke. I’m not as enthusiastic about makeup as I used to be and if I’m completely honest, I have a bare face 90% of my time.

Philocalist actually means ‘lover of beauty’, but there’s beauty in everything. Not just products. To me, my idea of beauty was actually very ritualistic. I loved just zoning out with a carefully crafted bubble bath potion. I love looking into the ways anxiety effects my skin care. I was always more interested in the process rather than saying ‘omg you’ve got to try this new lippy’. No disrespect to beauty bloggers of course – It’s just not me. If I tried to be that way it wouldn’t be authentic and I’d be eaten up by people who felt genuinely passionate about beauty. Not to mention their talent and knowledge on the subject far exceeds mine.

So I’ve changed the beauty category to self-care. Beauty still comes into this for a lot of people, so you’ll find the odd post about bacon lips every now and then I’m sure!

Jess wilby blogger for Philocalist

I want to do things away from my blog
My blog is a central hub. I’m not aiming to go full time, but it’s a great space for me to cultivate opportunities. We have this saying at work – ‘do interesting things and interesting things will happen’. I’m just seeing where this blog takes me right now and I’m excited about the possibilities.

Something has to change when it comes to photoshoots
Photoshoots are the one thing I hate about blogging. The only thing, actually. I don’t feel comfortable on camera right now but I do feel like photoshoots are a huge part of blogging. I need to find a style that suits me and so far I’ve created a pinterest board for shoots, locations and poses. It’s not something I think I’ll get straight away. It’s always going to be a work in progress, so expect a few changes on the visual side of things.

My fella Ryan helps me take all my photos and he’s going through a career change right now, leaving the family photography studio he worked in for almost a decade. I really feel like the change will free up some of his creativity. We’re working together to find a style that we both enjoy working on.


For the first time in a long time I really feel like I’m getting somewhere with my online presence. Admitting all of this definitely feels as if I’ve freed myself from my worries a little bit and now I have room to experiment.

Hopefully you’ll come along for the ride!


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  1. Hannah Gilroy
    April 3, 2018 / 12:48 pm

    Yaaaay new blog! It looks AMAZING girl well done!! I’m excited to see what you’ll be posting next 🙂 and I loveeeee these pics!!

    Hannah x

    • Jess - Actual Philocalist
      April 6, 2018 / 9:41 am

      Yaaaay thanks Hannah!!!!!
      I think Ryan prefers shooting stuff like this too so it’s better for him, bless him.

  2. April 3, 2018 / 9:08 pm

    Congrats on the changes to your blog, you always have to do what feels right for you x

  3. April 3, 2018 / 9:30 pm

    good luck with the new blog journey – it looks great. It is so nice to have an outlet for creativity, whether it turns into something full-time or not 🙂

    • Jess - Actual Philocalist
      April 6, 2018 / 9:40 am

      Exactly Rebecca! That’s what I’m focusing on now, just making it the best it can be and seeing where it goes.

  4. Kristina Maggiora
    April 3, 2018 / 10:22 pm

    congrats on the new changes and making a comebackkkkkk
    excited for the new posts to come 🙂

  5. April 3, 2018 / 11:30 pm

    Oh my goodness, you have been through so much. Well done for picking yourself up and starting again x

  6. April 4, 2018 / 9:59 am

    Wishing you the best of luck with this new blogging chapter – the new website is looking fab! Keep up the great work!

  7. April 4, 2018 / 12:51 pm

    Really sorry to hear of your blog being stolen and the death threats. How awful. I am glad that you are back even more better. Well done for sticking to a routine for blogging, it’s more than I do.

  8. April 4, 2018 / 6:01 pm

    I’m sorry to hear about Your blog, this one is looking amazing, second time is a charm.

  9. April 4, 2018 / 10:12 pm

    Sounds like you have a great path to travel Jess. Sorry to hear about your bad recent experiences but the new blog looks awesome and we can’t wait to see where you take it x

  10. April 4, 2018 / 11:35 pm

    It sounds like you’re on the right path. The blog looks amazing!

  11. April 5, 2018 / 1:22 am

    Welcome back girl, it is nice to see you on the blog radar as I love reading your posts. By the way I tried subscribing to your blog (maybe I am already subscribed) and it came up as an error for some reason? Would you be able to sign me up please? And well done for having a rebrand and realizing where your priorties lie x

    • Jess - Actual Philocalist
      April 5, 2018 / 8:32 pm

      Yaaaay thanks so much for subbing!
      You are forever my fav blogging gal so that’s a huge compliment. I’ll pop your email in and see what happens. Fingers crossed it works haha.

  12. Angela Ricardo Bethea
    April 5, 2018 / 3:55 pm

    Oh, Congratulations on your new changes in your blog.and welcome back to the blogging industry again.

  13. April 5, 2018 / 7:55 pm

    Welcome back. Good luck with the changes. I’m sure posting on set days will help although it can be hard to stick to i have found.

    • Jess - Actual Philocalist
      April 5, 2018 / 8:31 pm

      Yeah I totally agree Melanie! I’m not too sure I’ll be able to stick to it but I definitely need to be more consistent. Sometimes I feel like people forget about my blog when I’m not regularly posting. However, I struggle a bit because a lot of my ‘life’ posts are the sort of things you can’t really plan for.