Kat Von D V.s Make Up Revolution- When business gets personal

Dupes. They’ve been the saving grace for teenage girls and savvy savers for years, but infamous dupe kings Makeup Revolution are now underfire for copying from big name brands. You’ve probably already seen screenshots of Kat Von D ‘spilling the tea‘ *vom* by accusing MUR of stealing her design. But here’s the comparison that has everyone talking:

Image courtesy of Instagram

Let’s be honest, they are bloody similar. Possibly purposefully so – that’s a mouthful.

So are we guilty of funding forgeries if we shop with MUR?

They may look the same, but they aren’t the same
What you need to remember when you’re buying a dupe is that the quality, colour pay off and longevity of the product are not the same. Ultimately, what you’re paying for when you purchase the real deal is the superior formula. Products that are cheap are often made with cheap ‘filler’ materials to bulk out batches, which water down the product but maximise profits for the company.

I’m not saying that it’s always worth buying the more expensive items, but it’s worth keeping in mind that there’s often a good reason for them to charge a higher price.

It’s not exactly fake up
Personally, if I was Kat I’d be more precious over my intellectual property and choose the battles I knew I could win.

MUR haven’t copied the formula, packaging or exact shades. However, there are plenty of online retailers selling potentially dangerous ‘fake up’ versions of her products. When buying Kat Von D make up online you have to be extremely careful! She’s a big name and unfortunately there will always be knock off factories riding on her coat tails. However, I’m yet to find any evidence of her warning customers about this, despite how wide spread the issue is.

But then again, it’s close enough
On the other hand, whilst it’s not completely the same, the design is very close. This is no coincidence. Surely if you’d spent so much time developing a product and making it perfect for your customers, you’d want to protect that.

The issue is industry wide
I recently directly tweeted Ego & Public Desire asking for a knock off version of the Emilio Pucci X Valentino zodiac shoes – so I’m honestly part of the problem! We can’t always have what we want, but you can guarantee there’s a cheeky factory out there willing to supply the demand even if their product isn’t as good as the original. I’ve seen many people argue ‘but not everyone can afford Kat Von D‘, which is true, but just remember that you’re not entitled to make up. It’s not a right for us to have affordable options, so it’s a slightly invalid argument.

However, it’s hard for me to support Kat Von D when I know that I’m the type of girl to shop in Primark and grab the cheap runway knock offs. In fact, most of the things you see on the highstreet have been somewhat ‘inspired’ by collections we see at fashion week.

So how do you handle your shit when someone copies you?
Subtweet the fuck out of them. Nah, I’m kidding. Kind of.

Ultimately, MUR are simply treating this as business as usual. Whereas Kat Von D sees this as extremely personal – which of course you probably would! Whilst I’d be gutted in Kat’s position I wouldn’t have publicly shamed MUR, mainly because that draws attention to the cheaper product.

We’re so quick to screenshot and shame these days that we don’t think of the ramifications we could personally face. If this came to court, there’s a chance that publicly goading the company could work in MUR’s favour in the long run.

This instagram side-by-side shot also enraged the critics online who say she’s guilty of doing exactly the same thing. Even Kat herself has been shamed for allegedly stealing from Anastasia Beauty after bloggers compared her highlighter palette to the Moonchild palette. There have been multiple people online arguing that she doesn’t have a leg to stand on because of this.

Not only that, but I imagine there are plenty of beauty bloggers itching to get their hands on both palettes and do a side by side comparison now. I mean come on, we’ve reached a point where people are putting foundation on their face with boiled eggs, so it’s not hard to imagine the KDV V.S MUR challenge becoming ‘a thing’. Maybe bloggers could guess which shade is from which palette, judging by just the swatches alone?

Regardless of that, what I wanna know is would you still buy a cheaper option knowing it could have been intentionally copied? And how do you feel about dupes in general?

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  1. Dani
    March 25, 2017 / 5:25 pm

    Dupes are always a hard one – if there are two products that do the same thing, I will generally go with the cheaper one (I use a cheap Rimmel lip liner instead of an expensive Mac one which looks the exact same) but when it comes to copying the branding/colour palette exactly I try to keep away from buying the dupe as I don’t think it’s very fair.
    Saying that though, I will happily wait for the Topshop dress I like to come into Primark at a much cheaper price, so I think I’m being a bit contradictory there! šŸ™‚
    Dani x

    • Jess - Actual Philocalist
      March 25, 2017 / 6:06 pm

      Dani I here you gal! I wanna support Kat and don’t mind buying pricey items – but I’m totally guilty of scooping up the bargains in Primark. I’m going through a Yeezy anything phase at the minute and obvs I’m not going to spend 1K on a jumper cause I ain’t got that kind of money!!

  2. March 25, 2017 / 6:02 pm

    It’s a difficult one. I don’t wear a lot of make up so don’t want to spend a lot on it. I’ll wait for the cheaper versions of clothes to appear in the shops but don’t mind paying silly money for handbags. I can see why people want to protect their designs but I fully understand why people want the cheaper option.

  3. March 26, 2017 / 8:02 am

    I’m not opposed to buying dupes if I can’t get my hands on the real thing when it comes to make up, although I prefer the real ones as they last longer and I actually think when you lay it on the table you get more value for your money. I do however buy things from Primark etc because I am not forking out loads for a dress that I’m going to wear a few times x

  4. March 26, 2017 / 9:58 pm

    A few years ago there was a big scandal when Topshop copied miu miu shoes designs. They both had sea shells designs and it cause a lot of problem. In the end Topshop had to redrew their shoes designs and pay miu miu compensation.

    Sorry your post reminded me of that story. I’m not against but it annoying when it obvious the company coped another. xx

  5. March 27, 2017 / 5:16 am

    Wow! It’s not ok for these brands to copy! It makes me not want to support them at all. Thank you for giving these details!

  6. March 27, 2017 / 9:37 am

    i actually seent eh post regarding this and was shocked at the backlash von d gave the other brand

  7. March 27, 2017 / 10:05 am

    I wouldn’t usually by the cheaper version of something as I prefer the quality of a decent brand, especially something like KVD. I think it’s good for those who can’t afford the luxury of expensive products though x

  8. March 27, 2017 / 1:05 pm

    This is a hard one for me – having worked at MoneySavingExpert for 4 years, I’m a money-saver at heart, so would always go with the cheaper option. That said, sometimes fakes are cheaper for a reason… I bought some CND nail polish off eBay once, and it was so cheap and fake, it smelt like plastic and probably would have dissolved my nails off!

  9. October 2, 2017 / 12:46 am

    I’d say Kat is more guilty of copying the design, I mean the MR palette has the usual earthy shades, it’s not like KVD invented them!

  10. November 29, 2017 / 4:25 pm

    I don’t agree with the Highlighter comparison, they’re not alike in any way, not the product, not the packaging. Both are using a trend: holographic finish and they’re both highlighters BUT the shades are soooooo different. It’s not like Anastasia invented highlighter. About the eye shadow palette… you’re right, it’s not coincidence at all. I think it’s a shady move from MUR (plus just by looking at the picture you can tell the quality can’t be good, it looks so chulky!)
    I also agree that Kat venting about it will only give visibility to MUR and of course more sales because a lot of people don’t want to spend the money on her products because they’re not necessarily cheap. I buy them though because the quality is just unbelievable, she needs to understand she has her loyal audience and we buy because of the brand . It is a tricky topic that’s for sure!